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 Content is the at core of a site's marketing strategy. Content is at center of all the site related action – Sales, conversion, conversation, Ad revenue, Search Engine rankings and most important of all – traffic. But, are we talking about the site content for content marketing purposes?
Content marketing is also called Syndication marketing – because we let the consumer subscribe to our contents if they are interested and not push that in their face. The following contents can be utilized for marketing purposes .. |
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 Once the enterprise class website is up and running, the consistency and the uptime of the system is dependent upon a well oiled maintenance process.
Websites are continually being revamped in order to adapt to the business needs. This needs a system administration process in place which can handle day to day maintenance issues as well as emergency issues without any hiccups. Preserving the sanity of the system is a huge task particularly if you have frequent updates. |
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 A Link Building campaign refers to all the activities performed to get 'vote of approval' from other sites in the web. This vote of approval is reflected by the presence of incoming links to a site. Its a thumb rule of Search Engine ranking process that – more the number of incoming links, the higher the popularity of a website – which in turn means a better visibility and ranking.
Any Search Engine expert will tell you the importance of a good link building campaign, but they will also vouch that it is the trickiest piece of a seo process. The quality of links is also very important and the quality is indicated by the PR (Page rank) of a page. The higher the Page rank for an inbound link page, the higher the 'vote of approval' for your site. |
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